Freebies – after all we all like something for nothing don’t we? that is providing we don’t feel ripped off or taken for granted – here’s what happens when you give away rubbish, obvious I know, but still worth understanding
Everybody tells you that you should give away freebies as incentives to join your list. But if you give away worthless freebies, you could be doing more damage than good.
Just imagine if you went into the supermarket and they had free samples of green mouldy bread that you’d throw away for health reasons if it was in your cabinets. You’d head to another store. Same principal applies here don’t you agree??
Free samples have to be good, because:
– They give a taste of the quality you offer.
– They’re usually the first contact a prospect has with you.
– They’re supposed to build trust and authority.
– You’re going for the ‘wow’ factor.
– They’ll share and tell other people.
A freebie is a kind of ‘thank you’ for signing up. If it’s junk, that doesn’t say thanks at all.
…But Freebies Can Be Inexpensive!
Why would a marketer pass off such garbage on their visitors? Because they’re cheap and they don’t realize how easy it is to create value. Usually, the free stuff you give away is a digital product. We dress them up as ‘eBooks’ but they’re actually PDF files, made at no cost to you. The only cost is the time you spend putting it together.
TOP TIP
Always give VALUE – If you can’t /won’t give value – forget it!
NEWSFLASH
Get Easy Sketch Pro FREE – now that’s value
Cheers
Tony
