Do Newsletters Work ? – You bet They Do – Better than a Sandwich Board!!

Hello welcome back,

Today I want to talk about newsletters and do they work

A better way to establish a distribution list for your e-newsletter is to set up a forum for interested potential customers to register to receive additional information from you. This could include registering with your website online and requesting to be added to your email distribution list or providing an email address and requesting additional information in some other manner.

Sending your e-newsletter to recipients who have specifically requested more information is a good idea because these Internet users are already interested in your products and are likely to appreciate the e-newsletter instead of viewing it as spam.

Consider your content carefully

The content of your e-newsletter should be considered next. This may include the actual copy contained within the e-newsletter as well as graphics, links and advertisements. Keeping direct advertising to a minimum is ideal but it is acceptable to use soft advertising techniques to promote your products or services.

The copy in your e-newsletter should insightful information which will be useful to your readers. You may wish to include objective articles, product reviews or shorter articles containing useful tips. Links to your own website or to other websites which might be of use to your target audience can also be included.

These links may come in the form of direct advertisements or the links may be embedded in the copy of the e-newsletter when appropriate.

If you plan to utilize an e-newsletter to promote your products or services, you should consider hiring an experienced writer to create the content for your website. This will help to ensure you are providing your readers with top quality content.

Likewise if you intend to include graphics you should have a graphic designer assist you to ensure your e-newsletter looks professionally put together.

Best Regards

Tony

(Tony Peroni to My Friends)

Owner:  Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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