Welcome

Now I know I’ve banged on about story telling and just how important it is and there are some of you reading this thinking “I just can’t do that”. But here it is and get this little nugget of an idea right and into your brain box and you WILL be able to do it and this is why for me this is possibly the MOST IMPORTANT advice I’ve been given when it comes to copy writing, so here goes……

Imagine You’re Writing to a Friend

Blimey, is that it? I hear you say, and yes it is, just take a minute and think it through & I think once the idea has sunk in you’ll agree this is a great tip and really easy to apply once you get your head around it.

Consider the kind of phrases and language you’d use all day long. Be conversational, go off at a tangent as we all do in conversation, cover points that are personal to you i.e.: “you know what I’m like when it comes to getting up in the morning” – and what you’ll find is once your mindset is in the ‘talking to a friend’ mode you’ll find the words just flow.

Ok you may need to go back and edit, re write bits and as I always do get some one else to read it over, yep I know we all have & use spell-check but often it doesn’t pick up things & that’s what will make you look sloppy in your writing style.

This Little ‘Gem’ Helps your Individuality to shine Through

Make sure you allow your personality to shine through. Think about it this way a visitor to your blog knows nothing about you, if reading a post they not only like the tips and content there but also come away feeling ‘ Oh I like him, good info and I can relate to him/her’ your job is done.

I tell you there are several blogs that I visit, the content is good but the writing style I don’t like or its not easy to read, I don’t feel comfortable reading it, possible feel its either trying to sell or is just a bit over my head – but whatever, its unlikely I’ll become a regular visitor because it doesn’t engage me.

Don’t Overlook It

So bottom line is – get your personality across, deliver quality information and most of all be human, let people know your faults, your good points, your interests – even your pet hates – for me its people being rude and not bothering to say please & thank you – When I was in the States a few weeks ago I was bowled over by the politeness and helpfulness of everyone we met – shame I can’t same the same for the UK.

Practice what I’ve suggested and you’ll soon find it comes far more easily to you, than you would have thought.

To your success

Tony

Owner:  Steps To Dot Com Success.com

Email: stepstodotcomsuccess@gmail.com

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