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Archive for Outsourcing

Forum posting is a great way to get traffic to your site. It works like this: You join a forum and put a link to your site (along with a little sales blurb) in the signature file. Then, you post on the forum and with each post you get 1) exposure and people clicking through the link to check you out, and 2) a good backlink.

Outsourcing -The Smart Method of growing your business!

Everybody knows that the more stuff you can outsource, the better. But there are some things that are tougher than others to outsource. People often ask me if it’s a good idea to outsource forum posting, so let me tell you how it works.

The answer to the question is ‘yes and no.’ It depends on your purpose in forum posting.

Posting for Search Engines or Human Beings

If you’re posting in the forum to get backlinks, I’d say go for it. You can hire a virtual assistant to make X number of posts a day and with each post, you’re getting a link back to your site.

If you’re just doing it for the backlink, the content of your posts doesn’t matter so much. You’re doing it for the search engines, which will crawl your many posts and head to your site. read on… Read More→


On the Web, content marketing is what we do. It means that you put content out there that grabs the reader’s attention and gives them some form of value. They benefit from it and check out your site to see what else you have to offer, and there you try to sell them products and services.

Unfortunately, the Web is flooded with content. Yours has to shout louder than the rest. If you don’t consider yourself a great writer, this can be a serious challenge, but here are a few ideas for spicing up your content and offering more. Read More→


Hi there now in this post I want to cover a way to market your business, driving customers directly to your door if you have a “walk in” outlet, this can be really powerful. But also consider this from an internet marketing perspective and realise the potential of how you could use this as a marketing tool to create and sell to others in your area or further afield depending on their kind of business.

Let’s be honest many small to medium sized businesses fail to get the marketing opportunities the web offers, or simply haven’t got the time or expertise to develop them – there’s your opportunity.

The best way to market to mobiles is to use their unique capabilities.

Using Apps can be extremely effective!

These days, all mobile devices come with built-in GPS. This capability gives you the option of reaching your target market at the right place at the right time.

Imagine this – your customer is cruising around town looking for a place to get an oil change. When they’re just a few blocks from your shop (or your client’s shop), a coupon comes straight to their phone offering them a smoking deal on an oil change. The minute they see the coupon, your shop pulls into view.

Geo-local apps use GPS to reach your customer when they’re in the perfect place to get your offer. There’s a whole lot you can do with them. Let’s look at just a few examples. Read More→


When you’re a solopreneur who works for yourself, taking a vacation might seem totally impossible. The truth is that it’s tough but you can do it if you plan in advance. And I mean way in advance. There are always things that pop up when you least expect them.

Sam & I have just had 2 weeks away in Spain, very enjoyable it was as well so we know exactly how difficult it can be to get the balance right of work and play but it’s a vital element to get just right.


You Don’t Have to Leave The beach!!!

Working on Your Vacation

The first step in planning your vacation is deciding if you’re going to work at all or not. Some folks take the mornings, for example, to work, and then spend the rest of the afternoon enjoying their trip. If you decide to work on your vacation, keep in mind that there’s no way you can do everything you usually get done.

I recommend setting some limits. Otherwise, you might find yourself spending your trip only working. Decide on which days you’ll work and for how many hours. Make this schedule and stick to it no matter how much you feel like you’ve got to do. Read More→


Working online, there are always mundane routine tasks that eat away at your time. After your business gets going, it’s a much better deal to hire someone to handle those for you so you can focus on more important things.

Get the correct skills set for your needs!

The good thing about hiring a virtual assistant (as opposed to a freelancer) is that they work with you for the long-term. They get to know your business. It’s a win-win for both of you.

The Skills You Need

You’ll find VA companies offering all kinds of services on their websites but you never really know until you try them out. Hire a company that does what you need done, and then give them a trial run to make sure. Give them a small job and check their work.

For example, let’s say that you need them to research blogs where you can guest post. Instead of hiring them to create a massive spreadsheet of a hundred, ask them to find you 10. Don’t tell them you need more; just say this is a small job. If they do it competently, then hire them for the rest.

Delegate Gradually

If you find a good VA, you may be tempted to dump all of your tasks on them at once. They may tell you that they can handle it. But I wouldn’t recommend it because you may end up overwhelming them. Plus, you’ll still need to review their work and this is a job in and of itself.

Instead, give them one task at a time. Once they know how to do that and don’t need any managing, add the next one. This gives you plenty of time to iron out the bumps in the road.

Communication Is Everything

Before you hire your VA, decide how you’d like to communicate with them. You need to be on the same page about method and frequency of communication. Make sure they understand that you need for them to reply to your communications in a timely manner.

Good communication is especially important when giving feedback. Always try to give them one bit of constructive feedback as well as a pat on the back to let them know what they’re doing well. They need both.

Training Materials

As someone who has hired VAs quite a bit in the past, I’ve found it useful to create my own training materials for them. This way, you only have to train your VA once; you can use the same materials for all the other ones you hire in the future.

You can use screenshot software to record videos walking them through each process. It’s also good to create PDFs or other files for text, giving them instructions that they can refer to.

Being a Good Manager


Like it or not, hiring VAs requires you to be a manager. A good manager recognizes the strengths and weaknesses of each of his/her employees. Know what your VA does well and what they don’t do well. In the future, you may work with a team and you need to use them all effectively.

One last tip – find a good VA before you need one. It takes time to hire a good one and you don’t want to be in a pinch.

Toby & Sam Russell


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Hi there now for many of you who follow our blog on a regular basis you’ll know we are keen supporters of outsourcing, we use outsourcing all the time to make our own time as productive as possible, we’ve written many blogposts around the subject however many people starting out still get hung up on outsourcing and have a less than favourable experience so today we are covering some simple points to help get the best from out sourcing…

The Internet is wonderful because it puts you in touch with a worldwide workforce without you having to leave home. Outsourcing is fun and profitable but there’s a learning curve. The first few times you do it, you’re sure to screw up something.

As an experienced outsourcer, let me help make the learning curve slightly less painful and expensive by offering a few tips on setting up the job.

 Do It Yourself Read More→


Most people online find producing content a never ending job but is one that is vital in terms of generating targeted traffic to your websites and blogs, here’s some pointers to give you a helping hand.


Writing Success Is About Having A Plan

Everybody tells you that content is one area where you can’t take shortcuts. Content is king and your content needs to be stellar. But I’ve discovered a few shortcuts that make it easier without compromising quality. Read More→



As I mentioned a couple of days ago, I’d uploaded my new Kindle product and was just waiting for it to ‘go live’. Well it has and just to refresh your memories here’s what its all about:

The Diaries of a Serial Property Investor

Click on the Cover to take a look!

The Reality of Property Investment and

How You Might Retire a Millionaire if you’re Lucky!

This book covers our journey through property investing and the buy-to-let market in the UK. I’ll tell you why we started, how we nearly stopped, the highs, lows and absolutely terrible periods but most importantly what we’ve achieved over the last twelve years of our’ adrenaline rush’ journey.

We are not property gurus, this is not a “How To” become a property investor hyped up manual but a “warts and all” diary of our activities that might be interesting for would-be investors.

Ok so what’s all this got to do with internet marketing I hear you ask?

The downside of course is you tend when writing like that to not construct it in the best of English and sometimes it doesn’t make a load of sense. Any way here’s what I learnt from the exercise Read More→


I’m sure you’ve seen a Kindle device by now. You probably told your friends, ‘I don’t want to read books online; I like the old-fashioned paper kind.’ Then you saw how nice the screen looks (it doesn’t hurt your eyes at all) and how sleek and light the device is.

Our Kindle Story

Now for me I’ve already launched on Kindle, about seven weeks ago with a ‘How To’ book covering how to overcome alcohol abuse, go take a look please, click on the cover. Now I have a plan to launch a number of others as soon as I get some time.

My 1st ebook on Kindle

My next one will be covering Sam’s & My 12 years in property investing here in the UK, a diary if you like and I reckon that will launch in about two weeks. Now within the first few weeks we’d sold a few copies, and that’s before I’ve really done very much marketing. But our anticipation is longer term, so having sold a few is a great start so far.

Kindle is awesome and it will definitely change the way people read. For you, the ‘Kindle Craze’ can help to turn you into an expert author. Once you’re the proud author of a series of highly informative titles in your niche, your products will sell themselves.

Creating Your Masterpiece

It all starts by creating an eBook. The same basic rules apply. Take a specific topic that your target marketing is dying to know about and create an informative, easy-to-read how to book on that topic.

It’s always good to check out the marketplace before you start writing. Have a look at Amazon and see what titles are hot in your niche. Look at those books so that you can give yours a unique slant no one else is taking.

Once it’s written, convert it to the format of your choice and upload it to Amazon. It’s really simple, but here are a few advanced tips to making it work for you. Read More→


Hi there as many of you who are regular visitors to our blog, we have always been heavy promoters of article marketing but these days there’s a lot of debate over its value since Goggle changed its algorithms –

The Google Panda Update!

the Panda Update, so here’s our views ……

Article marketing used to be one of the go-to methods for driving traffic to a website. Before Google Panda arrived companies could use a mixture of low, medium and high quality articles on article submission directories such as Ezine, Associated Content and Helium to drive readers to their own site for revenue. Most of these sites enjoyed some of the highest rankings available on the internet, but once Google Panda released they were hit hard for hosting some of the more low-quality article productions on the internet. Now that Google Panda keeps an eye out for low quality articles, especially those spun by software, a lot of internet marketing companies are wondering if article marketing is even worth it. Read More→