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My Secret Weapon

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Drop shipping is a business model where you take orders from customers and a supplier fulfills those orders directly. It’s an ideal business model for online entrepreneurs because you don’t have to manage stock. It makes it easy to sell online. The only problem is that if your supplier is a slouch or scammer, it can ruin your business. They may run out of stock or miscommunicate with you, and then you’ve got unhappy customers on your hands. read on ….. Read More→


If you’re just starting out and you don’t have the budget to outsource, you’re probably writing your own content. It’s a laborious process and it takes a great deal of time. Hiring a content writer to do it for you is a logical step in building your online business, but if you’ve ever dealt with content writers before, you know that not all are made equal. You need to do your homework a bit first and check them out before you hire them. Read More→


It used to be hard to set up an ecommerce website but not it’s insanely easy. All you have to do is pick a platform, install it, and you’re ready to start selling. The challenge now is sifting through all the different services and their packages to choose the right one. Read More→


Directory sites are those that post listings. These could be jobs, services offered, businesses, or any other types of listings people might be looking for. You create the directory, drive tons of traffic to it, and then businesses or individuals pay you to list them on your site.

For example, you might have a site that lists contractor services in a particular geographic area. It would then function like the Yellow Pages. People would go there when they needed a local plumber or roofing on…. Read More→


YouTube is one of the world’s hottest websites. We turn to it for information as well as entertainment. You can watch videos of idiots jumping off roofs or people getting kicked in the crotch, or watch a tutorial on tying a necktie or yoga videos. If a business gets lots of views, they’re sure to get some customers from it, and the way to get lots of views is to create a viral video.

The Ultimate YouTube Mistake Read More→


Laser Target Your Market

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Every business wants lots of sales so it makes sense to try to appeal to everyone. But unfortunately, that’s not what works. You can’t make everyone happy. More often than not, when you appeal to everyone, you appeal to no one. Your message gets bland and diluted.

On the other hand, when you get as specific as possible and really laser target your niche, you’re more likely to get sales. Let’s say you only get fifty visits to your site each day, but those visits are members of your tribe. They’re people to whom your message speaks directly. They’re also people you know well, so you know better how to make them offers they will like. If those fifty are people who are tuned into your message, they’re more likely to buy from you.

By the way, this doesn’t necessarily mean excluding anyone. When you zero in on a very specific niche, you’ll also get stragglers from outside it who related to your message. Read More→


Everybody wants to make money with their blog, but the most common methods for doing so can alienate readers. Your loyal followers who have been reading you since day one will feel cheated when you start plastering ads everywhere. You’ll be accused of selling out and lose a good number of them. But you can keep your readers while also making money with your blog and here are six proven ways to do it.Read on …… Read More→


What’s the first thing you do each day? You may not realize this, but it’s probably the most important thing you’ll do all day because it sets the tone of the many hours that come after.

Right now, you have a morning ritual. You probably don’t think about it. But by creating a morning ‘success’ ritual and sticking to it, you take control of this process. You know the expression ‘woke up on the wrong side of the bed?’ Your morning success ritual ensures that you wake up on the right side geared up and ready for a day of prosperity.

The Process of Creating Positivity Read More→


If you’ve got some experience under your belt online, you can make additional income as a coach. Coaching means teaching less experienced people and helping them to achieve their business goals. You take on clients and meet with them on a regular basis to help them get through problems and obstacles that keep them from getting where they want to go.

It’s All About Expertise Read More→


All good marketing tells a story. It’s this story even more than the products and their benefits that loyal customers love. Like a thriller novel where you can’t stop turning the page to get to the conclusion, your audience stays tuned in and your message hits them hard.

Marketing tells a story, but how? Let’s take a closer look at how it works so that you can use it to your advantage.

The Plot Arc

Think of any movie or book that you really enjoyed. It probably went something like this:

– The main characters have a conflict, difficult situation, or mission.

– They work toward its resolution but obstacles are in their way.

– They reach the solution to their problem and change along the way.

This is the basic arc of any fictional story. It follows a structure:

Setting -> Conflict -> Climax -> Resolution

In marketing, we use the same story arc. In this case, the conflict is some problem your customer needs to overcome. Instead of a murder case or a wicked evil wizard, they have to face relationship problems, debt, belly flab that won’t go away, anxiety attacks, or a content management system for their business that’s clunky and expensive.

The text of your marketing materials (or videos, audios, etc.) identifies this enemy for them. When they read that, it resonates. They’ve been fighting it for years. Then, the text leads them to the conclusion – your product or service.

Your Persona

The above structure is only the simplest version. There’s also a back-story. That back-story is the story of you, the marketer.

People rarely understand how important persona is in marketing. Your persona is the person you present to the world. Many customers will buy from you solely because they like you or your story resonates with them.

Examples of personas are:

– The single parent who lost their job but figured out a way to make money online that anyone can replicate

– The guy or gal that screwed up relationship after relationship until they figured out a simple system for keeping couples together

– The lonely retiree who decided to open their home up to every stray cat in the neighbourhood and now wants to tell others about caring for kitties

Personas are powerful. People especially love recovery stories. They love to hear about people who were once down and out or at rock bottom but worked their way up. For one thing, this is a great story. It has all of the above elements – a terrible conflict and a dramatic resolution. It’s also a story many people can relate to.

Know Your Enemy

Stories resonate because we identify with the main character, but also because we share their hate for the enemy. Think of the enemies you’ve known from movies and books. There’s just plain nothing good about them. You’re dislike of the enemy is one of the things that keeps you reading and rooting for the hero.

The same goes for marketing. Identify the enemy – fad diets, financial problems, the lousy day job, depression, and the rat race – and paint that enemy in the most menacing, ugly colours possible. Your customers will join your fight to destroy them.

There are many ways to tell a story but these are the most powerful elements. Think of your marketing as a movie or novel and approach it as if you were creating a story for your audience to enjoy. This is how you create a good marketing story.

Toby & Sam Russell

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