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Mar
21

The SEO Power of Google Places and Yelp

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Google Places and Yelp are local listing websites. They list local business and allow people to leave reviews and comments about their service. Why are these sites so important? The reason is that more and more people are using them to find local business with their mobile devices. Mobile search is going to be big.

Local Search is becoming Seriously BIG!

Google Places is Google’s local search listing site. It’s integrated with Google Maps and everything else Google offers. Yelp is the other most popular.

If you’re offering your SEO services to offline businesses, these sites are awesome for SEO benefits. The listings here show up in high in search engine results pages and if you optimize them the right way, you can bring them up even higher.

As I’ve said in so many other posts its all about using every marketing opportunity that you can depending on the  time you can commit to your online business activities also its about embracing as many new methods that appear and get in ahead of the crowd, so read on ………

Claiming Listings

The first step is to either create a listing or claim an existing one. Because these sites’ content is user-created, people can create a listing for a business that they’ve visited. When you claim the listing, you take over management of it.

For Google Places, you need to have a Google account first. For Yelp, you just have to sign up. Once you’ve done that, you can follow the prompts to create a listing and then fill out its information.

Before you make a listing, search the site for an existing listing. If you find one with the same name, double-check the address to make sure it’s not coincidence. Then, somewhere on the site is a link that lets you claim the listing. There’s a short verification process, and then it’s yours.

Optimizing

Because these listings come up in search engine results, it’s important to keyword optimize. Make sure that your keywords are there in the title and description and be careful not to stuff.

For both sites, choosing the right category is really important. If you choose the wrong one, your customers won’t find you. It’s always best to choose only one category that accurately describes your listing so that you don’t confuse people.

Being Social

Both of these are social media sites, so it’s good to invest a little bit of time communicating and making friends with other users. You can also integrate them with your other social media sites like Facebook and Twitter.

When you own your listing, you can change information in your profile, add pictures and videos, and so on; but you can’t delete customer reviews.

Urge the offline business to tell its customers about its listings and get them to leave reviews. Most people will if you just mention it to them. They can also offer an incentive like a discount or freebie for doing so. If the listing is stocked with good reviews, this makes the bad reviews look less impressive.

These sites are essential for an offline business’s online marketing strategy and they’re only going to become more so in the future.

 

Toby Russell

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