Free Online Training

My Secret Weapon

If you're building your business on your own then having access to other people to get help, bounce ideas off and who understand what you are doing is vital.

Here's my secret weapon and who I turn to for help... Click Here


Reach More Readers With Article Syndication


Hi there, now for many of you who have visited our blog before you’ll know both Sam & I are great believers in article marketing and therefore syndication.

Article syndication is a very simple concept.  Although some folks say that it’s obsolete and ineffective, many marketers are using it to gain great exposure and make lots of sales. But I thought here we’d just cover the subject “Pros & Cons” as many Internet marketers see it so you can make up your own mind.

For us it’s a no brainer, a longer term strategy which we believe is definitely worthwhile but read on & make your own mind up

The basic idea is that you write an article and post it somewhere.  Then, webmasters come along, lift your article, and post it on their sites.  It’s a way for them to get free content and for you to get your name out there with a few more backlinks.

But isn’t it stealing?  Well, you could see it that way.  Or you could see it as posting content once and having other people do the work of promoting it for you.  The benefits are:

 As long as the resource box is intact, the link to your site remains.

– You get name recognition, authority in your niche and branding benefits.

– And of course, there’s the backlink, which might be valuable or worthless depending on the website it’s syndicated on.

The Downsides Of Article Syndication

One of the major downsides is that you lose control of your publishing.  You don’t decide who gets to publish it and who doesn’t, and it could end up on some very low quality sites. 

They may also keep your article on their site long after it’s no longer current.  An out-of-date article with your name on it could actually damage your reputation by making you look like you’re out of touch.  One way around this is to search for your content and ask webmasters to remove it.

In rare cases, someone might actually change some part of your article.  They could also mess with the resource box.  If the resource box is altered, your link may disappear completely and then there’s no benefit whatsoever for you.

What About The Duplicate Penalty?

One objection raised about article syndication is that it violates Google’s duplicate policy.  Actually, as long as the links lead back to the same source website, you’re okay.  There is no penalty for this, and that’s straight from the horse’s mouth (Google’s Matt Cutts).

How To Get Syndicated

There are a few ways to get syndicated.  One is to write a really good article with a catchy title and valuable information, and simply post to directories.  Ezine has its own syndication service called ‘Ezine Publisher’ and many directories have similar features.  If your article is good, it’ll go viral.

One unique directory is  This site’s purpose is to syndicate articles for authors.  It has a feed where webmasters can automatically pull articles in their chosen niche from the directory and it’s all automated.  IdeaMarketers is free to use just like Ezine and other directories.

You can also find pay services that will syndicate articles for you.  Just make sure that they’re the real deal.  Check up on them a little and ask them to show you results they’ve gotten for other clients.

Does Syndication Really Get Results?

Some folks say that article syndication is obsolete, but others have proof that it gets profits.  The reason for this difference is that it depends on what type of site you’re syndicating for.  In general, sites that sell products or services benefit the most from syndication.  This method gets lots of leads out there and pre-sells your goods.

If you have an information site full of content and resources, article syndication may not do you so much good.  You may not see many results, and as a worst-case scenario, Google might see the sites that republish your content as mirror sites.

Toby & Sam Russell

Leave a comment or question

Remember no question is stupid only the one that’s never asked!



  1. whoah this weblog is wonderful i really like reading your articles.

    Keep up the great work! You recognize, many people are hunting round for this information, you can help
    them greatly.
    Worldwide, Internet surfers find methods to stay private towards the Websites these people check
    out. Those self same people are trying to find ways to get at well-known Web pages which might be blocked by whole teams of users.
    Many Internet users currently have used an anonymizer as well as
    Net proxies services to hidden or perhaps get at online Tv set, Xbox 360
    console Reside, Hulu, and also other important content
    sites from around the world.

    The popular European anonymizer company has lastly fashioned the Uk
    Web page with regards to companies called InCloak.
    world wide web.

  2. Usually I don’t learn post on blogs, but I wish to say that this write-up very pressured me to check out and do it! Your writing style has been surprised me. Thank you, very great article.

  3. This post gives clear idea designed for the new viewers of blogging,
    that in fact how to do blogging and site-building.

  4. My brother suggested I might like this website. He was totally
    right. This post actually made my day. You can not imagine just how much time
    I had spent for this info! Thanks!

  5. paid surveys says:

    hey there and thank you for your information – I have certainly picked up anything new from
    right here. I did however expertise a few technical points using this site, since I experienced to reload
    the website many times previous to I could get it to load correctly.
    I had been wondering if your web host is OK? Not that I am complaining, but slow loading
    instances times will sometimes affect your placement in google and can damage your quality score if advertising and
    marketing with Adwords. Anyway I am adding this RSS to my email and can look out for much more of your respective intriguing content.
    Ensure that you update this again soon.

  6. imac 21.5 says:

    Hello, I enjoy reading through your article. I wanted to write a little comment to support

    • Toby Russell says:

      many thanks

    • Alan says:

      Admiring the commitment you put into your blog and deitelad information you present. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed material. Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.

  7. It’s an amazing post in support of all the online viewers; they will get benefit from it I am sure.

    • Toby Russell says:

      Thanks for your kind comments

      • Maria says:

        I don’t usually post on blogs but had to on yours. You have a very easy to read wtriing style. I really enjoy posts about this topic, they give me a lot to reflect on. I don’t have time to read everything right now, I found this site when looking for something else on Yahoo, but I’ve bookmarked your homepage and will check back soon to see the latest thoughts.

  8. Good day! I know this is somewhat off topic but I was wondering which blog
    platform are you using for this site? I’m getting sick and tired of WordPress because I’ve had problems with hackers and I’m looking at alternatives for another platform. I would be awesome if you could point me in the direction of a good platform.

  9. Very nice post. I absolutely love this website. Thanks!

  10. Informative article, just what I was looking for.

  11. If some one needs to be updated with most up-to-date technologies afterward he must be go to see this web site and be up to
    date daily.

  12. Micah says:

    You really make it seem so easy with your presentation but I find
    this matter to be actually something which I think I would never understand.

    It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  13. More Details says:

    Wow, іncгedible blog layout! Ηow lοng haѵe
    you been blogging fοг? yоu maκe blοggіng lоοk eаsy.
    Τhе oѵerall look of уour site iѕ fantаstic, аs ωell as thе contеnt!

  14. I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your website to come back down the road. Cheers

  15. Susan says:

    magnificent publish, very informative. I ponder why the other
    specialists of this sector do not understand this. You
    should continue your writing. I’m sure, you’ve a great readers’ base already!

  16. Genomma Labs says:

    I always spent my half an hour to read this web site’s content all the time along with a cup of coffee.

  17. Hi, i think that i saw you visited my weblog so i got here to go back the want?
    .I am trying to to find things to enhance my website!I
    assume its ok to use a few of your concepts!!

  18. What’s Happening i’m new to this, I stumbled upon this I have discovered It absolutely
    helpful and it has helped me out loads. I hope to give a contribution & help other users like
    its helped me. Great job.

Leave a Reply