Free Online Training

My Secret Weapon

If you're building your business on your own then having access to other people to get help, bounce ideas off and who understand what you are doing is vital.

Here's my secret weapon and who I turn to for help... Click Here


Press Releases – Tell The World About Your Online Business


New methods of traffic generation come and go.  What worked a few months ago may not work at all today to generate traffic leads.  But there’s one tried and true method that has been used for decades to generate leads, long before online marketing even existed – press releases, ok it might sound old fashioned but read on …

A press release is a statement to the media announcing something that’s newsworthy.  This newsworthy item may be an actual piece of news (‘Today, the president of Zanzibar announced that…’) or it could be letting the media know about an awesome new website and its high quality services.  In other words, yours!  If written well and submitted to the right channels, press releases can get you lots of visibility and traffic.

How To Write A Press Release

Writing press releases is a bit different from creating web content.  Start by thinking about what’s newsworthy about your site, products or services.  It’s good to start with some kind of ‘story’ that would be like a news item.  The headline tells the story briefly and draws the reader in so that they read the rest, where you expand on the story and explain how your business can help. 

There’s a certain format that has to be followed when writing press releases.  There’s a headline, a sub-headline and a body of several paragraphs.  At the end is your contact information including the URL of your site.  Press releases should only be one page.

While you’re presenting a ‘news item’ for the media, you’re also trying to get readers to click through.  This is the one tricky thing about writing PRs.  Give them a good reason to click through to your site and see what you have to offer.

By the way, make sure that your press release is keyword optimized!  Lots of people forget to do this and it costs them considerable traffic.  Just like any other type of web content, keyword optimize and place keywords as near the top and left side as possible.

Where To Submit Your Press Releases

There are several places where you can use your press release.  A lot of people put it on their own website, under a page marked ‘news.’  It’ll rank in the SERPs for your keyword, so it’s a good way to get people directly to your site.

You can also submit to press release directories.  These are sites that distribute your press releases for you and get them out all over the place.  All of them are free but be sure you check out their submission guidelines.  Here’s a list of some of the best:

You should also submit any press releases you create to all of your social networking and social bookmarking sites.  These sites will help you spread the word all over the web.  And depending on your business, you might consider submitting them to offline media like local newspapers, radio stations and other media outlets. 

Toby & Sam Russell

However if you want some help here it is:

Just starting out? Need some “Plain Talking advice”?

Then join my list now and immediately receive 2 Special FREE Gifts to help you on you succeed online:

Gift No. 1 – Free Audio Download of My Exclusive Interview With A Top

Internet Marketer – Nearly an Hour of Key Information to Help You Make It Online.

Gift No. 2 -My FREE 94 page Start-Up Manual -That takes you by the hand covering starting out, selling products online, joint ventures, building your list & much more – Both are Totally FREE

Do it now – fill in your name & email address – what could be simpler?



  1. If you want to buy real estate, you would have to receive the credit loans. Moreover, my sister usually takes a bank loan, which is the most firm.

  2. I know that you must get know about this post and essay writing. At the paper writing service that is very easy to order pre-finished essay or custom writing about this post.

  3. If you want to determine the best prices for seo options, you should try to use our best social bookmarking service and be assured that we’re the most professional!

  4. buy term papers as long as the qualified writing team of this agency is well known for offering quality paper projects to the grades worldwide. Check this link and you will be fascinated by the quality of online essay writing assistance.

  5. I don’t get what article distribution service can be able to present me, nonetheless, I understand that SEO is essential for me!

    • Toby Russell says:

      article distribution increases your exposure on the web, builds you as a brand and gets you backlinks

  6. I opine that you should be granted by some thesis writing service for your smashing story associated with this good post. Not lots of people will be able to compose the same high quality thesis methodology.

  7. Opt for BestWritingService service when you put yourself in the list of students who are looking for online writing services. Buy essays for college at the most trustworthy agency which operates in the market.

  8. essays help says:

    What I recommend is to obtain book report essays sample in order to verify the pledge of the writing company and the professional credentials of the writing team.

  9. Wonderful blog! I found it while searching on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there! Cheers

  10. Check here and you will discover trustworthy outsource custom software development service that will help you to reach your aims.

  11. At present, a great number of learners are hunting for excellent quality original papers. RushEssay rewiew ( will help pupils to find the most dependable custom paper writing service from which they can order top-notch papers created from the very beginning.

  12. writer job says:

    Do you represent the freelance writers job service? Your stuff referring to this good post can be superb.

  13. Lots of people don’t realize what writing organization is. Thus, they tell that college students who order research paper writing services are cheaters. Such guys do not realize how difficult essays finishing can be!

  14. Thank you a lot for a kind of good writing about this good topic ! You should set up your dissertation, we guess. Because lots of custom thesis writing services do things like that and you could make very dissertation thesis as well.

Leave a Reply