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Link Building Strategies For Online Success


Hi there over the next 2 days I want to cover off backlinks, now if your just starting out you’ll have heard of these but certainly I know for Sam & I when we first started out in internet marketing there’s so much info to take in, it blows your mind so I thought a brief explanation, beginners guide if you will might be handy, so here goes ……

What are Links?

Broadly speaking Links are a ‘link’ between your site and another, so as an example you may find a site in the same niche as you links to you because you are not the same but complimentary to one another – that’s the basics. You then get ‘one way links’ & ‘back links’- now stay with me on the termology because One-Way links are also termed backlinks.

Consider Links Like this …..

Think about links as your friends, you meet people every day, some you like a lot, some are great, some are just ok and some you’re not sure. But you tend to rely on 2 things when you meet people 1} you initial instincts and 2} what other people say about those people especially your friends because you trust their judgment.

This happens throughout life, in your social life, your work life etc. You need a plumber, you ask your friends if they know of one who’s good, cheap and reliable that’s linking in its basic form because then you’ll tell other people – does that make sense?

But the unique thing about one-way links is that they do not return a link to the website linking to them, in other words they are not reciprocal. One way link convey a message to the search engine that the website is so interesting or useful that the other websites had to tell people about it. One way links is the preferred backlink for any website owner, so hold onto the concept as we move on…

How do you get a one-way link?

One way links are achieved when your website is deemed to have great information and unique content that other websites believe is worthy enough to be referenced by them and shared elsewhere – hope that’s clear and everyone understands it.

Bear in mind also a website will naturally link to another that has content that will consolidate its own site standing. Here are just a few ways as to how you may be able to get or acquire a one-way link status. They are:

Top 2 Tips for Obtaining Back Links

Submitting your site to the major online search engine directories such as Yahoo! And When you have your link in these websites, your site value will automatically increase.

Submit articles to articles directories. There are so many article directories you can submit your article to and then will provide you with a backlink to your website. Again as I’ve commented before if you are submitting manually still stick to the key directories that’s where the traffic and ultimately the links will come from.

You can be sure that if it contains quality content someone will click and link back to you. Also bear in mind by submitting your articles many other website owners looking for quality content will have your article syndicated to them by the directories and in turn your resource box will contain your links back to your website so over time you could quite easily have a number of sites featuring your material all linking back to you. – This is the power of article marketing.

Ok that’s it for today guys, tomorrow I’ll give you strategy 3 through to 6, so 4 more in total that are essential to getting your link building activity on target – after all if you’re really in this for the long-term having a sound link building platform from which to build will pay sizeable dividends going into the future – do it now and do it right – that’s my motto, until tomorrow

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Toby Russell



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