Free Online Training

My Secret Weapon

If you're building your business on your own then having access to other people to get help, bounce ideas off and who understand what you are doing is vital.

Here's my secret weapon and who I turn to for help... Click Here


How To Use Squidoo For Loads Of Traffic


Get Organised or Else

Hello and welcome back to my mini series on web 2.0 internet marketing resources that you really must be using on a regular basis. Now I know what you’re thinking “I haven’t got the hours in the day to do all this” – Am I right? Ok both Sam my wife and I have been there and know exactly how you feel and that’s why it’s just so important to get a strategy and hit list noted down each & every week. Again as I identified in my last post do “a little but often” – believe me it works.

Here’s Our True Story

Here’s what happened to us, in the early days you jump in, think you can do everything then you hit the ‘brick wall’. No immediate results to show, drowning under workload, get really fed up – result walk away. I kid you not that’s what Sam & I did for nearly a year – what a waste because you come back & then have to re-lean bits. Don’t I repeat don’t fall into that trap – get organised & work at a sensible and sustainable pace!

What Is Squidoo?

Squidoo is a Web 2.0 resource for helping you get traffic to your site.  It’s been around for years and survived numerous Google algorithm changes.  The key to using Squidoo successfully is to unleash your creativity and create lenses that are striking and original.

The idea behind Squidoo is basically to provide people with information relating to your product or service, and then point them to your site where they can learn more (and buy!)

An Extremely Versatile Marketing Tool

On Squidoo, you make lenses. These are much more than just web content articles.  You can create a big lens with lots of different sections.  So, your lens is about your niche, and on it your readers will find all of your smaller lenses as subsections. 

It’s also cool because they make it easy to put videos, pictures, banners and other goodies on your lenses.  Squidoo also accepts all kinds of HTML tags.  You can use all of this to make your lenses more unique and interesting to readers.  Your lens is like your own mini-site.

One of the advantages is that it’s much easier to create lenses than articles.  You don’t have to actually write all of the content.  All you need is a blurb or a paragraph along with a cool video or some interesting pictures. 

Become A ‘Giant’ In the Squidoo World

Squidoo also has its editorial guidelines, but they’re generally more lax than those of Hubpages or even Ezine Articles.  Once you’ve got a certain number of lenses approved by their editorial team, you achieve giant Squid status and they don’t check the content you post anymore.

The general consensus among internet marketers is that Squidoo doesn’t get the Google love it used to and that Hubpages surpasses it these days.  However, there’s a little trick that you can do to make your lenses shoot to the top.

The marketing Opportunities Are Only Limited By Your Imagination

Post articles to directories with back links pointing to your Squidoo lens.  This will get it more traffic and that will get it showing up higher in the SERPs.  Squidoo may not get you the instant traffic Hubpages does, but internet marketers who have learned to use it effectively gets lots of traffic out of it.

Squidoo also has an affiliate program just like Hubpages where you can make money from ads on your lenses.  They don’t charge you anything to do this and you can get a little bit of money coming in.

One final tip about using Squidoo and actually all Web 2.0 sites is that you should connect them all together.  Link them to your Twitter, Facebook, blog, each other and so on; then watch the traffic flow!

Want to know more about StumbleUpon ? Or never heard of it – well in my next post in 2 days time you’ll be able to get the real lowdown on what it is, how it works and why you should be using it NOW!

Don’t miss it.

Toby Russell

Leave a comment & let us know what you need help & advice on -We’ll try & help!



  1. Selma says:

    Hello there! This is kind of off topic but I need some advice from an established blog.
    Is it hard to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking
    about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions? With thanks

Leave a Reply