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How To Use Social Media Sites To Promote Your Business


The Essentials Of Social Networking

Hi there what I’ve decided to do is offer up a beginner’s guide to Social networking for those of you who are just a little bit unsure, now don’t be afraid to admit to it because we all need to start somewhere and Sam & I were absolutely no different.

So over the next 3 posts we’ll aim to offer loads of info to get you started …

If you’re not using social networking sites already, you’re really missing out.  These sites offer you great opportunities to boost your business. And the real advantage Sam, my wife and I have found is that once you’ve set them up, do some posts or tweets and immediately you’ll get people following you, becoming your friends – its really that simple.

What are Social Networking Sites?

While there are many websites out there that encourage people to connect, social networking sites are more specific.  The idea that separates them from others is the presence of a detailed profile.  Forums, for example, are social.  However, you typically don’t need to let other people know that much about you or your business.  Social networking sites are designed specifically to let others know more about you and what you’re doing.

It’s not necessary to introduce many details of your personal life if you’re representing a business.  However, it’s generally helpful if there is a real human being associated with the business.  Studies have shown that people prefer a name and face over a corporate logo.  It’s much more social to hear about someone than some “thing.”  Even if it’s a company page, try to include some personality because it helps establish connections.

How To Build Your Online Network

Most social networking sites allow you to add people to a group of friends or associates.  This concept of association is where the networking comes in.  Face book, for example, uses friends.  Twitter uses the idea of “followers.”  As you go along, you continually add new people and they add you.  This is how you build your online network.

How To Leverage Your Online Network

One you’ve built up your network, that’s not enough to actually begin using your presence to attract new business.  You’ll need to learn how to leverage your new resource.  It’s not enough simply to “hang out” and wait for people to show up.  New product announcements, specials, newsworthy items, and other updates are necessary in order to stimulate interest.

However, social networking sites are not the traditional marketing channels.  You can’t simply blast traditional advertising messages and hope people buy.  The attitude is more about keeping people informed rather than pitching to them.  You might find you’re able to develop a closer relationship with existing customers while you build new ones.

Another way to leverage your network is to use it for understanding what your customers want.  This is traditionally called market research.  However, you’ll want to approach your network in a way that is more about asking their opinion.  People love to give their opinion, and you might encounter new ideas you couldn’t have thought up on your own.  A simple offhand comment asking, “what do you think?” can garner some very significant input.

Hopefully my brief introduction to Social networking sites gives you a taster if you’re new to this arena, as to what they are & how to get started – its really very simple and easy to do and although you’ll not make ‘fortunes over night’ its just another tool in your marketing arsenal, just like article marketing, blog and forum posting – it needs to be done!

To your success – don’t forget Post No. 2 in this mini series “developing your social networking strategy” follows in 2 days – watch out for it!

 Toby Russell

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Categories : Internet Marketing


  1. timesheet says:

    Social Networking sites are major implementation of Web2.0.They have changed the face of internet .They help to drive traffic towards our sites. But in the case of social networking sites the target audience will be less .But where as an SEO leads us to required target audience. socialnetworkinglist

    • Toby Russell says:

      Hi Thanks for stopping by and I totally agree with your comment, who know’s where we’ll be in another 5 years time. Twitter 5th birthday today!

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