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Mar
05

How Do I Find Keywords That Will Make Money Online

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Hello now the above question is a pretty frequent one that appears on many internet marketing forums, not necessarily with those exact words but that’s the general drift

Don't Get Confused!

So today I want to try and answer that with a couple of tips that I hope will make sense and get you started in the right direction.

When launching a marketing campaign for your website, traffic is the name of the game. Traffic is the lifeblood of your website. The success or failure of your online business depends upon how much traffic your website receives. And there is no question that one of the best (if not the best for most of us) sources of free traffic for your website is the search engines.

Search Engine Traffic is Vital

Here’s just a reminder, basic information I know but many loose sight of, people rely on the search engines for information. People have problems and are seeking answers and solutions. So they turn to the search engines for answers. So if you want your website to show up on the top of the first page of the search results for a particular search term, then you need to develop your website in such a way that when the search engines crawl your site, they will rank it well for the right keywords.

Here’s a reality check

Let’s face it: If your website isn’t listed on the top half of the first page of the search results for a particular search term, chances are very high that your website will not be visited. People seldom click through to page 2 or 3 of the search results if they can’t find what they are looking for on the first page. They would rather click on the back button and enter a different search term instead.

You may have heard the old axiom: If a tree falls in a forest, but nobody was there to witness it, did it really fall? Similarly, one could pose the question: If someone does a Google search and your website doesn’t show up on the top (or near enough) of page one of the search results for that search term, does your website really “exist”?

Can you see why ranking your website well for particular keywords is of utmost importance?

Research, Research and More research

So the question arises as to how do you choose the right keywords that will make money online? There are a number of things you need to take into consideration as you do your keyword research:

Here’s 3 Simple Tips to Follow

1. Put yourself into the shoes of your website visitors. If you were serious about spending money online, what keywords would you type into Google? Chances are that if you type in “Mega Vacuum 3000 reviews”, you are keener on buying the product than if you type in “which vacuum is the best”. The first keyword phrase indicates that you already know what you want to buy, and you are more focused on making a final decision on whether to buy a product. The second keyword phrase, on the other hand, is indicative of someone who isn’t sure what to buy yet and is just browsing to get information.

2. Is your choice of keywords actually being searched often enough to drive enough traffic to your website in order generate sales? So it is important to do the keyword research in order to determine how many times per month a particular keyword gets searched. Google, for example, offers a keyword research tool that can provide this information.

3. Competition also plays a significant role in your website’s ability to rank for a particular keyword. It might be difficult for your website to rank highly if the top 3 spots in the search result are already dominated by big name corporations in your same niche. It might also be difficult to rank well if there is a lot more competition than if there is less competition. Google also offers information about competition with its keyword research tool.

 If you want your online business to thrive, then it is important to optimize your website for the right keywords that will make money online.

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Toby Russell

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