Blowing up Your List with Solo AdsBy Toby Russell
How do you grow a list quickly? The best way to get traffic to a landing page quickly is through ads. Ad networks allow you to target keywords and they’ll display your ads on search engine results pages. However, this isn’t the only way to get the word out about your list. One very effective alternative is to take out solo ads.
A solo ad is where you pay someone to advertise your site to their list.
They have a list of subscribers and you pay them to basically recommend you. It can be a one-time deal or there can be multiple messages talking about your site.
Solo ads work well because of trust. The marketer you advertise with has a huge list of subscribers that know and love them already. These subscribers act on the marketer’s recommendations. When they come along and say, ‘Here’s a guy/gal that’s offering something valuable for you,’ their subscribers listen.
Finding Solo Ad Partners
The trickiest part is finding partners that will do a solo ad for you and that actually have a hungry list. Webmaster forums such as the Warrior Forum have places where you can hook up with solo ad partners. These are forums where Internet marketers hang out and network. There are also solo ad network sites.
The only trouble is that some of these people are less than honest. They may offer solo ads to their gigantic list that turns out to be a list of a hundred unresponsive email addresses. You really need someone who has a good, responsive list.
You can do a bit of homework to check up on prospects before you make a deal with them. Google their name and look at what kinds of products they offer. Look for reviews of their products and any other clues about their reputation.
One way to find a good marketer with a guaranteed niche is to locate someone you know that has a large audience. Look for influencers in your niche and seek them out. Since they’re not offering solo ads, you’ll have to email them directly and discuss whether they’d promote you to their list or not. This is the more time-consuming approach.
Sealing the Deal
Some marketers offer solo ads as a usual part of their business. They may have a flat fee per solo ad. It’s much better if you can negotiate with them or work out a barter (for example, you promote them to your list).
The best approach is to work out a pay per click deal with them, just like you would with an ad network. Decide how much you’re willing to pay per click from one of their list members. Use a link tracking program like bit.ly that lets you see where clicks are coming from.
Relevance and Value
The real key to making solo ads work is to find a marketer whose audience is interested in your offer. That’s the biggest challenge. If you’re in a totally different niche, they won’t be interested. If the marketer’s in self-help, for example, your list offering tips on Internet security isn’t going to be interesting.
On the other hand, if it’s too similar, there’s no reason for them to sign up. If you’re doing something like weight loss or how to do meditation, a solo ad to a self-help list can get you lots of subscribers because it’s a specific part of a larger niche.
No matter how you do it, solo ads are usually quite cost-effective when compared to ad networks, and they can get your offer in front of a more targeted audience.
Toby & Sam Russell
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