Archive for Traffic Generation
As a marketer you need a constant stream of fresh content and it needs to be good.
You need to either be a prolific expert author or pay a fair amount of money to a ghost-writer to do it for you (and they have to be good). One awesome alternative that gets you great content with little cost or effort is to interview people.
Now Sam & I have done this a few times the most in depth one we’ve done was with Neil Stafford, a UK based very successful online marketer. In fact you can download our interview with him right now, just enter your email address above and you’ll have immediate access – even though I say so myself it’s an interview packed with really useful information.
The Benefits of Interviews
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We all know that videos are great for selling anything. They work well as entry points to lead prospects into your sales funnel (videos on YouTube, social media, etc.). They’re also great for making a series that teaches your audience how to do something.
There are several ways you can use a video series. First of all, a series of videos makes an excellent information product. It can also be a bonus add-on for an info product; for example, you have an eBook that teaches your customer how to do something and step-by-step videos that show them how it’s done. You can also use videos in your email marketing. Instead of sending your subscribers text messages, send them a video each time that gives them tips. The beauty of video is that it shows rather than tells.
Ideas for Your Video Series
It’s easy to come up with ideas for your video series. What I do first is look at my regular web content. I may have an article that gives the readers tips on how to do something. For the sake of an example, let’s take cleaning tips. An article that lists ten cleaning tips can generate ten videos. Turn each tip into a short video that demonstrates. You can also turn whole articles into videos.
Just like all content creation, it’s a good idea to listen to your target market. At every touch point you have with them, whether it be social media, your list, your blog comments or wherever, see what they’re talking about and identify problems they need solved. Start a list of these problems and create a video to tackle each. You can then piece these short videos together into a series by putting them into a logical order. Read More→
Most people know how well videos work to get you traffic, but few realize just how easy it is to make them. I’ve met marketers who are always saying, ‘I’ll get around to it someday’ because they just don’t have any ideas to get them started. It’s incredibly easy and here are a few very basic but effective ideas.
Get in Front of the Camera
You can make great videos by just setting up the camera and talking to it. I know how terrifying that might sound, but just imagine you’re talking to a good friend. Take some time and shoot a few experimental videos. At first, it’ll be awkward and weird. You won’t be used to seeing yourself on video. But after you’ve done a few scrap videos, you’ll start to get the feel for it.
What’s important when you do videos like this is your enthusiasm and personality. If you do a few and decide it’s just not for you, enlist somebody else. Family members are the cheapest option. As long as you’ve got a good script and a winning personality, you can make good videos. For your subject, take any kind of problem in your niche and tell your audience how to solve it. Videos can be just a few minutes long.
Slideshows and Presentations
A good alternative to getting on camera is to make a slideshow. There are software programs that do this for you. You load them up with your text and whatever images you want to use. All you need to do is edit and add the voiceover. If you don’t like the sound of your own voice, you can hire a freelancer to do it for you. Read More→
Offering SEO services to offline businesses is a great business opportunity.
If you know how to drive traffic to a site and get ranked in the search engines, there are lots of offline businesses that could use your expertise. Offering mobile SEO services in addition is a great upsell or unique twist to put on your service.
Getting Mobile SEO Clients
It’s incredibly easy to get local SEO clients. Start by searching for types of businesses in your local area. Use search keywords ‘(area) and (type of business).’ What you’ll find at the top is the business in your area that’s got the best SEO going. Make a list of these businesses and then do a similar search on your smartphone.
You’ll end up narrowing your list down to just those businesses that have a good online presence but not a good mobile presence. These are the businesses you’ll approach. The advantage here is that they understand the value of the SEO services you offer. They probably just don’t realize yet that local search is so big on mobile devices.
Selling Your Services
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