Archive for Social Media
Amazon’s Kindle has caused an explosion of do-it-yourself authors getting out there and writing their books. Anyone can be an author with global reach. The only trouble is that unless your name is John Grisham, you’ve got to know a bit about marketing as well as writing.
Marketing is actually half (often more than half) the battle. For marketers, Kindle eBooks offer a fast track to expert status, an excellent credential for your author bio, and serious profits. Here are some ideas for promoting your Kindle eBook.
Your Book Description
Before you start promoting your book, spend some time writing a killer description. The description should tell readers what they can expect from the book and how it will help them. Make it keyword-optimized and take advantage of tabs. Also, make sure it has a good cover that’s attention grabbing.
One of the best methods is to promote the heck out of your book on social media. You can promote your book and have a link that goes directly to your Amazon page right there on your Facebook Fan Page. But don’t stop there. Use every social media network you can as a way to broadcast to readers that you have a book out. Read More→
Social media is a powerful tool for sending traffic to your site, but only if you know how to use it wisely. The idea is to get them engaged and build your brand there, and then get them to check out the offerings on your website. There are a few simple methods I’ve found work wonders for doing this. Read More→
We all know that social media is an excellent tool for marketers. Every marketer who hasn’t been living under a rock uses it to learn about their market. But few realize how easy it is to create your own social media site and how effective it can be.
Before you tell me I’m crazy, I want you to know that we’re not talking about going up against Facebook, Twitter or YouTube. That’s a strategy I wouldn’t advocate since each has hundreds of millions of users. But if you laser-target a specific group of people and create a customized social media site for them, you can make a site that’s successful and beneficial for all involved. Read More→
Do you know social media like the back of your hand? If you’ve successfully used sites like Facebook, Twitter and YouTube to drive traffic and boost sales for your online business, you probably do. The cool thing is that if you know social media, this is a service you can start offering clients.
There are lots of small businesses that are absolutely clueless about how to establish a social media presence. They need somebody just like you to manage it for them. But before you launch your new social media consultant website and start offering your services, I’ve got a few warnings to give you. Read More→
Success or failure on social media is determined completely by how you engage with your fans. If all you do is broadcast your messages and ignore their responses, you’ll alienate them and you won’t win any fans. Responding to your fans is the most important thing you do on social media.
A Speedy Response
In order to run a successful social media campaign, you’ve got to be there every day. The main reason is that you’ll have people commenting and asking questions, and speed of response is important. Everything on social media happens in real-time and you need to be there.
Don’t let a message sit unanswered for days. Make it part of your routine to answer all questions and comments before the day is through. Try never to leave anybody hanging.
Quick and Easy
You don’t have to give your customers long, elaborate responses. Most comments will be brief. They’ll be things like, ‘Great post, I totally agree,’ or something like that. For comments like that, all you need to do is say ‘thanks.’ On Facebook, you can simply like their comment. The idea is to just show that you’re there and you’re responsive. Read More→
At the time of writing, photo sharing apps are the hottest thing that’s happened since email. The fastest growing site is Instagram (owned by Facebook), which just a few short months ago people were scoffing at. But as it turns out, everybody in every market loves taking pictures, editing them to perfection, and sharing them with friends.
If you want to create an excellent app that really engages your audience, you should consider getting into the photo sharing game. We’ve already got Instagram and some other big-name apps, but there’s still room for an original idea or an untapped market.
Pick a Specific Theme
Instagram and the like have all kinds of pictures (8 billion snapshots on Instagram to be exact). You subscribe to your friends’ feeds and see everything they’ve snapped. But the new trend is to create apps like Food spotting, which is tailored to a specific type of pic – pics of food. Read More→
Social media is a new thing and lots of businesses don’t know how to use it effectively. In fact, there’s an entire industry of social media experts that’s popped up to help. Here are eleven sure ways to fail at social media, and how you can avoid them.
Incomplete Profile – Don’t sign up for social media and tell yourself you’ll get around to filling out that profile someday. Your profile tells the world about you and it’s also essential search engine fodder. Take the time to fill it out completely when you first sign up.
The Invisible Marketer – If you’re going to create a profile, commit to doing it. For each social media profile you make, you should be their daily posting, replying and interacting with your market. Read More→
Hi there now in this post I want to cover a way to market your business, driving customers directly to your door if you have a “walk in” outlet, this can be really powerful. But also consider this from an internet marketing perspective and realise the potential of how you could use this as a marketing tool to create and sell to others in your area or further afield depending on their kind of business.
Let’s be honest many small to medium sized businesses fail to get the marketing opportunities the web offers, or simply haven’t got the time or expertise to develop them – there’s your opportunity.
The best way to market to mobiles is to use their unique capabilities.
These days, all mobile devices come with built-in GPS. This capability gives you the option of reaching your target market at the right place at the right time.
Imagine this – your customer is cruising around town looking for a place to get an oil change. When they’re just a few blocks from your shop (or your client’s shop), a coupon comes straight to their phone offering them a smoking deal on an oil change. The minute they see the coupon, your shop pulls into view.
Geo-local apps use GPS to reach your customer when they’re in the perfect place to get your offer. There’s a whole lot you can do with them. Let’s look at just a few examples. Read More→
No matter what you do online – whether you’re a web designer, SEO expert, web content writer, etc. – there’s somebody offline who can use your services. Actually, offline clients are the best. They have business experience and they understand well the value you bring to them; in other words, they pay well. The only tricky thing is finding them.
Pick up the Phone
Everybody hates cold calling and some people have serious telephone-phobia, but cold calling works. It’s as simple as that. Find businesses in your local area that can benefit from your services and give them a call.
Create a script that emphasizes the benefits hiring you would bring. Don’t think of it as sales calling. Think of it this way – you’re a trusted friend and you’re calling them to offer your help. Talk to them just like that and they won’t even feel like it’s a sales pitch.
Even better than cold calling is participating in offline events. I’ve found offline seminars to be an excellent place for networking and finding clients. Any local community events will work as well.
Be sure to bring samples of your work and business cards. The connections you meet at these events are much stronger than those you create by emailing or calling people. Read More→