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Archive for Copy Writing


Tips on Marketing Your PLR

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PLR stands for ‘private label rights.’ This is content that you sell to other marketers at a low price and they can use this content however they wish. Most marketers rewrite their PLR so that it’s original and use it as content for their websites, email lists, blogs, etc. It offers a low-cost shortcut for content creation.

A few years ago, PLR blew up in a big way. Many marketers jumped into the fray, pumping out PLR and offering it at super-low prices. Now that the market is flooded with PLR, it’s harder to sell. The key is to differentiate your content somehow so that it’s unique. Here are some ways to do that. Read More→


Every time Google updates its algorithms, the article directories drop in the search results. Ezine Articles has long been the king of article directories, but even it doesn’t pull the traffic it used to.

The article directory model worked great in years past. You write articles and submit them to free directories, and they have links back to your site. You get search engine power for your site as well as readers who enjoy your articles and click through for more.

Producing good content takes time, make sure you get good exposure

If you think outside the box, there are some excellent alternatives to article directories that still get traffic and in my opinion always will.

Niche Directories

Ezine and its ilk are directories that have articles in every category imaginable. There are also niche-specific article directories that only offer articles on certain topics. There are self-help directories, health directories, B2B directories and others online catering to particular audiences. These are sites where people in those industries or who are interested in those topics go to find content. They have the same type of submission process as regular article directories.

Press Releases

Most people don’t realize how easy it is to turn an article into a press release. Press releases announce some type of news but they can be about anything. They have a certain format you have to follow, but other than that it’s basically the same. You can write articles and turn them into press releases. There are a number of press release directories where you can post them, and some of them generate a fair amount of traffic. Read More→


As a marketer you need a constant stream of fresh content and it needs to be good.

Interviewing is all about being prepared!

You need to either be a prolific expert author or pay a fair amount of money to a ghost-writer to do it for you (and they have to be good). One awesome alternative that gets you great content with little cost or effort is to interview people.

Now Sam & I have done this a few times the most in depth one we’ve done was with Neil Stafford, a UK based very successful online marketer. In fact you can download our interview with him right now, just enter your email address above and you’ll have immediate access – even though I say so myself it’s an interview packed with really useful information.

The Benefits of Interviews

Read on ….. Read More→


Tips on Promoting Kindle EBooks

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The Real Power of Kindle-Don’t under estimate it!

Amazon’s Kindle has caused an explosion of do-it-yourself authors getting out there and writing their books. Anyone can be an author with global reach. The only trouble is that unless your name is John Grisham, you’ve got to know a bit about marketing as well as writing.

Marketing is actually half (often more than half) the battle. For marketers, Kindle eBooks offer a fast track to expert status, an excellent credential for your author bio, and serious profits. Here are some ideas for promoting your Kindle eBook.

Your Book Description

Before you start promoting your book, spend some time writing a killer description. The description should tell readers what they can expect from the book and how it will help them. Make it keyword-optimized and take advantage of tabs. Also, make sure it has a good cover that’s attention grabbing.

Social Media

One of the best methods is to promote the heck out of your book on social media. You can promote your book and have a link that goes directly to your Amazon page right there on your Facebook Fan Page. But don’t stop there. Use every social media network you can as a way to broadcast to readers that you have a book out. Read More→


Forum posting is a great way to get traffic to your site. It works like this: You join a forum and put a link to your site (along with a little sales blurb) in the signature file. Then, you post on the forum and with each post you get 1) exposure and people clicking through the link to check you out, and 2) a good backlink.

Outsourcing -The Smart Method of growing your business!

Everybody knows that the more stuff you can outsource, the better. But there are some things that are tougher than others to outsource. People often ask me if it’s a good idea to outsource forum posting, so let me tell you how it works.

The answer to the question is ‘yes and no.’ It depends on your purpose in forum posting.

Posting for Search Engines or Human Beings

If you’re posting in the forum to get backlinks, I’d say go for it. You can hire a virtual assistant to make X number of posts a day and with each post, you’re getting a link back to your site.

If you’re just doing it for the backlink, the content of your posts doesn’t matter so much. You’re doing it for the search engines, which will crawl your many posts and head to your site. read on… Read More→


It takes money and/or a great deal of effort to constantly create new content, but constant new content is what your fans crave. You need a steady flow of information to keep them engaged. This is probably the biggest expense most online marketers have to pay. If you do it yourself, it takes a great deal of time.

But why create brand new content when you’ve got all those old blog posts lying around not doing anything? I’m a huge proponent of repurposing content and I do it often. You can take your old blog posts and turn them into new content that your audience will love. Read More→


On the Web, content marketing is what we do. It means that you put content out there that grabs the reader’s attention and gives them some form of value. They benefit from it and check out your site to see what else you have to offer, and there you try to sell them products and services.

Unfortunately, the Web is flooded with content. Yours has to shout louder than the rest. If you don’t consider yourself a great writer, this can be a serious challenge, but here are a few ideas for spicing up your content and offering more. Read More→


Hi there now in this post I want to cover a way to market your business, driving customers directly to your door if you have a “walk in” outlet, this can be really powerful. But also consider this from an internet marketing perspective and realise the potential of how you could use this as a marketing tool to create and sell to others in your area or further afield depending on their kind of business.

Let’s be honest many small to medium sized businesses fail to get the marketing opportunities the web offers, or simply haven’t got the time or expertise to develop them – there’s your opportunity.

The best way to market to mobiles is to use their unique capabilities.

Using Apps can be extremely effective!

These days, all mobile devices come with built-in GPS. This capability gives you the option of reaching your target market at the right place at the right time.

Imagine this – your customer is cruising around town looking for a place to get an oil change. When they’re just a few blocks from your shop (or your client’s shop), a coupon comes straight to their phone offering them a smoking deal on an oil change. The minute they see the coupon, your shop pulls into view.

Geo-local apps use GPS to reach your customer when they’re in the perfect place to get your offer. There’s a whole lot you can do with them. Let’s look at just a few examples. Read More→


When you’re a solopreneur who works for yourself, taking a vacation might seem totally impossible. The truth is that it’s tough but you can do it if you plan in advance. And I mean way in advance. There are always things that pop up when you least expect them.

Sam & I have just had 2 weeks away in Spain, very enjoyable it was as well so we know exactly how difficult it can be to get the balance right of work and play but it’s a vital element to get just right.


You Don’t Have to Leave The beach!!!

Working on Your Vacation

The first step in planning your vacation is deciding if you’re going to work at all or not. Some folks take the mornings, for example, to work, and then spend the rest of the afternoon enjoying their trip. If you decide to work on your vacation, keep in mind that there’s no way you can do everything you usually get done.

I recommend setting some limits. Otherwise, you might find yourself spending your trip only working. Decide on which days you’ll work and for how many hours. Make this schedule and stick to it no matter how much you feel like you’ve got to do. Read More→


Working online, there are always mundane routine tasks that eat away at your time. After your business gets going, it’s a much better deal to hire someone to handle those for you so you can focus on more important things.

Get the correct skills set for your needs!

The good thing about hiring a virtual assistant (as opposed to a freelancer) is that they work with you for the long-term. They get to know your business. It’s a win-win for both of you.

The Skills You Need

You’ll find VA companies offering all kinds of services on their websites but you never really know until you try them out. Hire a company that does what you need done, and then give them a trial run to make sure. Give them a small job and check their work.

For example, let’s say that you need them to research blogs where you can guest post. Instead of hiring them to create a massive spreadsheet of a hundred, ask them to find you 10. Don’t tell them you need more; just say this is a small job. If they do it competently, then hire them for the rest.

Delegate Gradually

If you find a good VA, you may be tempted to dump all of your tasks on them at once. They may tell you that they can handle it. But I wouldn’t recommend it because you may end up overwhelming them. Plus, you’ll still need to review their work and this is a job in and of itself.

Instead, give them one task at a time. Once they know how to do that and don’t need any managing, add the next one. This gives you plenty of time to iron out the bumps in the road.

Communication Is Everything

Before you hire your VA, decide how you’d like to communicate with them. You need to be on the same page about method and frequency of communication. Make sure they understand that you need for them to reply to your communications in a timely manner.

Good communication is especially important when giving feedback. Always try to give them one bit of constructive feedback as well as a pat on the back to let them know what they’re doing well. They need both.

Training Materials

As someone who has hired VAs quite a bit in the past, I’ve found it useful to create my own training materials for them. This way, you only have to train your VA once; you can use the same materials for all the other ones you hire in the future.

You can use screenshot software to record videos walking them through each process. It’s also good to create PDFs or other files for text, giving them instructions that they can refer to.

Being a Good Manager


Like it or not, hiring VAs requires you to be a manager. A good manager recognizes the strengths and weaknesses of each of his/her employees. Know what your VA does well and what they don’t do well. In the future, you may work with a team and you need to use them all effectively.

One last tip – find a good VA before you need one. It takes time to hire a good one and you don’t want to be in a pinch.

Toby & Sam Russell


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